Core Intent’s services transcend traditional organizational consulting. We actively collaborate with you and your team, engaging you in the process of finding answers to the opportunities and challenges before you.
At the center of many engagements is Integrated Brand Identity™ - a strategic approach that aligns purpose, positioning and performance.
And while IBI™ often serves as a foundation, Core Intent’s services build outward from that work, encompassing governance support, leadership development, change management and more.
Our Integrated Brand Identity (IBI)™ approach is grounded in our belief that your organization’s cause, or reason for existing, must serve at the basis for all you do. Thus, our tagline, “Cause as compass.™”
IBI™ ensures that your brand identity does more than inform marketing and communications work. It ensures your brand identity resonates in every interaction and decision, from establishing priorities to shaping policies, and from developing programs to refining advocacy efforts. And so much more.
We help you cultivate a culture of strategy, alignment, collaboration and impact. We work closely with you as strategic partners to develop customized solutions tailored to your unique challenges and opportunities. Utilizing a data-driven approach, we partner with you to better understand the needs, perceptions and experiences of your varied audiences, and emphasize them in crafting your brand identity.
With Core Intent Consulting, your brand identity becomes a catalyst for organizational success, informing every decision you make and every action you take.
Through cause-driven brand identity development, audience-centric strategies, consistent brand management, authentic storytelling, stakeholder engagement, and best practices in organizational improvement, leadership and change, Core Intent empowers organizations to foster trust, attract support and drive impact. Our approach ensures that your brand identity remains relevant in an increasingly dynamic environment, positioning you for sustained success now and in the future.
Our Vision
Core Intent envisions a world of impactful organizations that focus their energy and resources on serving their cause with integrity and civility.
Our Mission
Core Intent serves those who seek greater mission impact and success by:
Clarifying and integrating strategic brand identity as an organizational foundation;
Fostering new insights on organizational assets, capacity and relevance;
Leveraging the wisdom of governance best practices; and
Inspiring meaningful, ethical, cause-driven action.