How do you decide what’s most important? How do you navigate competing ideas, recommendations and preferences?
You rely on your core intent.
The world’s more complex, competitive and demanding than ever before. Setting priorities - from marketing to budget, from communications to policy, and from advocacy to governance - can be daunting, frustrating and, yes, political.
So, what do you do?
You define your core intent - building organizational clarity around why you exist, what you exist to do, and why it’s important.
You know your cause.
And your cause, when strategically and consistently engaged, becomes your compass. That compass informs priorities and diminishes unnecessary debate by always pointing you back to the question: Is this core to who we are and what we do?
Your cause should drive it all. Let it.
At Core Intent Consulting, we help you build this foundation. We’ve done it with big and small organizations in the governmental, for-profit and nonprofit worlds. And we can do it with you.
Brian Lewis, Principal
The next level in organization-wide brand strategy
Core Intent collaborates closely with your organization to craft a strategic brand identity that’s grounded in and permeates every aspect of your operation, ensuring lasting relevance and impact both today and in the future. By integrating this brand identity seamlessly across your organization’s strategies, initiatives and activities, you’re empowered to not only stand out in the present, but also to thrive and evolve in the ever-changing landscape of tomorrow.
“Build your brand identity on your cause and make it resonate in every decision, interaction and action you take.”
Integrated Brand Identity™ by Core Intent
Make your brand identity resonate in every decision, interaction and action you take.
Too often, organizations miss the opportunity to embrace a truly strategic approach to their brand strategy efforts. Sometimes operating with the mistaken belief that a new logo is a new brand, or a new website suffices for brand implementation, they’re unable to maximize the impact of their effort and investment.
That’s why we developed Integrated Brand Identity™. IBI™ is based on our belief that your organization’s cause, or reason for existing, must serve as the basis for everything you do. Thus, our tagline, “Cause as compass.™”
